Targeting Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you don’t love going out and exploring places. Whether it be a peaceful holiday or to cross activities out of the bucket list, or even a...
Conducting a Customer Behavior Analysis
A customer behavior analysis is a detailed investigation of how customers engage with your company. Using qualitative and quantitative methods, it looks at every step in the customer journey and provides insight into what’s driving consumer behavior. These are some effective steps to measure and analyze customer behavior 1. ...