Targeting Destination Travellers? Here Are 6 Segments To Start With
28/05/2022
Targeting Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you
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Telco / Device
Carrier, Major OS, Device Category / Model, Connection Type (Wifi).
Geo-Targeting
Country, City, District / Sub-District, Near POI, Latitude / Longitude.
Geo-Behavior
Family Travellers, In-Market Personal Loans, Tour, Sport, Many More ...
Demographics
Gender, Age, Affluence, Religion.
Location
Home Location, Work Location, Point of Interest.
Place Visited
Restaurant Visitors, Hospital Visitors, Car Service Visitors, Many More ...
Interest
Hobbies & Interests, Art & Entertainment, Video Gaming, Photography, Many More ...
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Location Intelligence Use Cases In OOH And DOOH Campaign Planning
12/05/2022
With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ads spending is expected to cross
Conducting a Customer Behavior Analysis
09/05/2022
A customer behavior analysis is a detailed investigation of how customers engage with your company. Using qualitative and quantitative methods, it looks at every step