Understand consumer behavior patterns with consumer intelligence platform #1 in Indonesia
Analyze data from diverse sources for better data-driven decision-making. As the number one provider of marketing technology solutions, we add significant value to our data by boosting its accuracy to serve businesses at any level.
180 Million Data Per Day Sourced From The Activities Of Smartphone Users Are At Your Fingertips
We prioritize the privacy and security of our data. All data is collected using various Consent Management Platforms and displayed on our platform as anonymous. It not only protects user privacy but also provides reliable business insights.
180 million data per day sourced from the activities of smartphone users are at your fingertips
We prioritize the privacy and security of our data. All data is collected using various Consent Management Platforms and displayed on our platform as anonymous. It not only protects user privacy but also provides reliable business insights.
Digipop CIP Software Benefits
Real-time Consumer Insights
You need to stay up-to-date with ever-changing consumer behavior. Our consumer intelligence platform captures data based on audience behavior that's happening in the field today. Provide you with audience preferences, patterns, and trends to a whole new level.
Market trend analysis
Estimating market trends is critical for strategic decision-making. The analytical approach of our software delivers a richer understanding of audiences’ likes, needs, and behaviors. Grasp what is important for your business market to make the best profitable decisions.
Competitor benchmarking
Our consumer intelligence platform can help you see audiences in specific industries. This feature can be used in competitor analysis to make more precise marketing and maximize your competitive advantage.
Digipop CIP Software Benefits
Real-time Consumer Insights
You need to stay up-to-date with ever-changing consumer behavior. Our consumer intelligence platform captures data based on audience behavior that's happening in the field today. Provide you with audience preferences, patterns, and trends to a whole new level.
Market Trend Analysis
Estimating market trends is critical for strategic decision-making. The analytical approach of our software delivers a richer understanding of audiences’ likes, needs, and behaviors. Grasp what is important for your business market to make the best profitable decisions.
Competitor Benchmarking
Our consumer intelligence platform can help you see audiences in specific industries. This feature can be used in competitor analysis to make more precise marketing and maximize your competitive advantage.
Study Case
IndiHome targets growth and expansion through audience data.
IndiHome, as a leading digital service with home telephone, internet, and interactive TV products, provides its services to customers who want to subscribe in all regions of Indonesia.
IndiHome wanted to accelerate market penetration in Semarang, considering that competition was very tight at the micro level (village). However, they did not have supporting data that could be used for market analysis.
Indihome had to provide micro-level analysis with the village as the smallest unit of analysis. They used Digipop CIP to analyze audience data from Mobile Device ID data in Semarang.
IndiHome had a dashboard with full information about the market in Semarang. The dashboard also had access to the campaign channel. Therefore, the audience data could be transformed into a digital campaign.
Study Case
IndiHome targets growth and expansion through audience data.
IndiHome, as a leading digital service with home telephone, internet, and interactive TV products, provides its services to customers who want to subscribe in all regions of Indonesia.
IndiHome wanted to accelerate market penetration in Semarang, considering that competition was very tight at the micro level (village). However, they did not have supporting data that could be used for market analysis.
Indihome had to provide micro-level analysis with the village as the smallest unit of analysis. They used Digipop CIP to analyze audience data from Mobile Device ID data in Semarang.
IndiHome had a dashboard with full information about the market in Semarang. The dashboard also had access to the campaign channel. Therefore, the audience data could be transformed into a digital campaign.