Media & Publishing
Social media, streaming, and DOOH have changed companies’ focus to explore innovative ways to keep up. People spend more time accessing content out there on their mobiles, tablets, and laptops. Media need to connect in real-time with audiences through these devices. Digipop provides data technology designed to help you focus on content initiatives that increase engagement and conversions
A multitude of companies leverage Digipop
Media & Publishing
Social media, streaming, and DOOH have changed companies’ focus to explore innovative ways to keep up. People spend more time accessing content out there on their mobiles, tablets, and laptops. Media need to connect in real-time with audiences through these devices. Digipop provides data technology designed to help you focus on content initiatives that increase engagement and conversions.
A multitude of companies leverage Digipop
Media & Publishing Challenge
Provide a personalized, engaging, and relevant content experience to audiences. Digitization has changed the way people consume media and publish content.
Find effective monetization models in the digital space to drive revenue, such as paywalls, subscriptions, and targeted advertising. People are always looking for interesting media and are willing to pay for quality content that is relevant to them.
Digipop for Media & Publishing
Learn audiences as a whole
Connect various first-party data sources into a single source. Understand subscribers content preferences and their preferred channels more easily.
Content recommendation
Media companies require establishing a durable subscriber relationship. Leverage third-party data to discover content recommendations that increase subscribers, viewers, or visitors on uploaded content.
Higher capability for developing business
Predicting when the acquisition will happen is difficult. Richer first-party and third-party data can produce strategic data based business decisions that align with goals.
Find what subscribers want to consume
Defining subscriber wants will require more connection and immersion in digital media activities. Leverage digital surveys and analyze its data to know what contents make subscribers happy and increase profits.
Media & Publishing Challenge
Provide a personalized, engaging, and relevant content experience to audiences. Digitization has changed the way people consume media and publish content.
Find effective monetization models in the digital space to drive revenue, such as paywalls, subscriptions, and targeted advertising. People are always looking for interesting media and are willing to pay for quality content that is relevant to them.
Digipop for Media & Publishing
Learn audiences as a whole
Connect various first-party data sources into a single source. Understand subscribers content preferences and their preferred channels more easily.
Content recommendation
Media companies require establishing a durable subscriber relationship. Leverage third-party data to discover content recommendations that increase subscribers, viewers, or visitors on uploaded content.
Higher capability for developing business
Predicting when the acquisition will happen is difficult. Richer first-party and third-party data can produce strategic data based business decisions that align with goals.
Find what subscribers want to consume
Defining subscriber wants will require more connection and immersion in digital media activities. Leverage digital surveys and analyze its data to know what contents make subscribers happy and increase profits.
Harness the potential of your data now
Digipop's marketing technology solutions help you overcome today's industry challenges by maximizing the utilization of data in your business.
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