Targeting Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you don’t love going out and exploring places. Whether it be a peaceful holiday or to cross activities out of the bucket list, or even a...
Location Intelligence Use Cases In OOH And DOOH Campaign Planning
With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ads spending is expected to cross the $39 billion mark. Consumers, too, have a renewed interest in OOH, and the numbers speak for themselves. 45% increase in consumers noticing OOH ads...