Targeting Destination travellers are one of the largest audiences in the market because let’s face it, you’ve got to be a real bore if you don’t love going out and exploring places. Whether it be a peaceful holiday or to cross activities out of the bucket list, or even a...
Location Intelligence Use Cases In OOH And DOOH Campaign Planning
With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ads spending is expected to cross the $39 billion mark. Consumers, too, have a renewed interest in OOH, and the numbers speak for themselves. 45% increase in consumers noticing OOH ads...
Conducting a Customer Behavior Analysis
A customer behavior analysis is a detailed investigation of how customers engage with your company. Using qualitative and quantitative methods, it looks at every step in the customer journey and provides insight into what’s driving consumer behavior. These are some effective steps to measure and analyze customer behavior 1. ...
How to Monitor Important Social Media Metrics
With social media metrics, you have insight into your public image. However, this is sometimes difficult because of the many social media metrics that are available. With what metrics should you track? Is it even important for your company? Here are the most basic metrics that every company should pay...
5 Essential Question for E-Commerce Metrics
Shoppers now prefer doing their shopping online, and marketers need to make informed decisions about which E-Commerce Metrics to use. With the right data, you can learn more about your audience and make better campaigns. Without it, you may lose customers, waste money and time, and frustrate yourself. What is...