Shoppers now prefer doing their shopping online, and marketers need to make informed decisions about which E-Commerce Metrics to use. With the right data, you can learn more about your audience and make better campaigns. Without it, you may lose customers, waste money and time, and frustrate yourself.
What is the Conversion Rate?
Understanding conversion rates can give deeper insight into what is happening with your business. Tracking it well can help you find patterns that lead to the reasoning behind why your conversion rate is below expectations.
How to Prevent Cart Abandonment?
Abandoned carts are a waste of revenue. Measure your rates of abandonment so you can implement solutions to reduce the number of these losses. Conversion optimization is a fix that you should consider constantly throughout the year, not just at the start.
How Does Average Order Value Impact Your eCommerce Marketing?
An average order value is a great factor in an e-commerce store. Increasing your customerÂ’s average order value by one percent can add significantly more revenue to your store. E-commerce brands have put sustainable ways to increase the average order value of their own stores, and here are a few examples.
Website Traffic: What is it and how can you get more of it?
I know web traffic sounds like a vanity metric, but it can provide you with information about your marketing. There are many ways to measure web traffic: the number of visitors on your site, how long they stay, what pages they visited before leaving, and what conversions they make.
What is the email click-through rate and how does it impact eCommerce marketing?
There’s a pretty good chance when someone subscribes to your newsletter, they may also click on one of the links you share. You should regularly analyze the links your subscribers are clicking on and whether or not they’re making a purchase after clicking through. Whenever analyzing MEASUREMENTS for your list growth, open rates, and CTR, don’t forget to keep an eye on your email bounce rate too.
